Our Community and Marketing Manager Veera Rouvinen was recently interviewed for the influencer marketing focused website InfluencerUpdate.biz about the interesting and successful YouTuber campaign we built for the launch of Big Bang Racing.


In short, we organised a pre-launch party for our game Big Bang Racing on June 27th 2016, and invited a group of YouTubers from USA, Spain, Netherlands, Norway and Croatia over to test the game. We asked them to give us feedback on how to improve the game, and to make it more ‘YouTubable’. We got great results: amazing feedback and valuable info that we wouldn’t have gotten without hanging out with these people face-to-face.

The relationships we built with the influencers and the learnings we got about how they work are super valuable to us. In addition we were able to find new ways to work with the influencers, and to provide them and their channels value for example with custom in-game items.


Check out the full article in the link below for details about the campaign and how it went down:


YouTubers focused on testing Big Bang Racing at Traplight office in June 2016.