Why Do Influencers Matter For Your Game?

Traplight’s Community & Marketing Manager Veera Rouvinen spoke about Influencer Marketing at Aalto University’s Games Now lecture series today. The topic of the lecture was “Why Do Influencers Matter for Your Game, and How to Work With Them?” The lecture covers the basics of what influencer marketing means for games right now, and how can developers market their game in a way that benefits the influencer and their audience as well.

Check out Veera’s lecture in the video below. You can also check out the slides of the lecture in this link.

Traplight Creative Director and Co-Founder Sami Kalliokoski speaks about creator motivations in our User-Generated Content games in Casual Connect 2017 in Seattle.

 

In his session, Sami speaks about how fundamental human motivations promote self-expression and social validation, and how we here at Traplight create value for our players through core loops built around dynamics of player creativity, empathy, and competence.