Our Community and Marketing Manager Veera Rouvinen was recently interviewed for the influencer marketing focused website InfluencerUpdate.biz about the interesting and successful YouTuber campaign we built for the launch of Big Bang Racing.

 

In short, we organised a pre-launch party for our game Big Bang Racing on June 27th 2016, and invited a group of YouTubers from USA, Spain, Netherlands, Norway and Croatia over to test the game. We asked them to give us feedback on how to improve the game, and to make it more ‘YouTubable’. We got great results: amazing feedback and valuable info that we wouldn’t have gotten without hanging out with these people face-to-face.

The relationships we built with the influencers and the learnings we got about how they work are super valuable to us. In addition we were able to find new ways to work with the influencers, and to provide them and their channels value for example with custom in-game items.

 

Check out the full article in the link below for details about the campaign and how it went down:

http://www.influencerupdate.biz/feature/66721/how-traplight-used-influencers-to-build-big-bang-racing-awareness/


YouTubers focused on testing Big Bang Racing at Traplight office in June 2016.

 

Why Do Influencers Matter For Your Game?

Traplight’s Community & Marketing Manager Veera Rouvinen spoke about Influencer Marketing at Aalto University’s Games Now lecture series today. The topic of the lecture was “Why Do Influencers Matter for Your Game, and How to Work With Them?” The lecture covers the basics of what influencer marketing means for games right now, and how can developers market their game in a way that benefits the influencer and their audience as well.

Check out Veera’s lecture in the video below. You can also check out the slides of the lecture in this link.

Our Community Manager Veera Rouvinen is part of Viral Visionaries expert panel on Steel Media’s Influencer Update website, which focuses on unfurling the essentials of influencers and influencer marketing. Each week Veera and a group of other marketing experts answer some of the hottest questions revolving around influencer marketing right now.

 

First week’s question: “Is influencer marketing all about who’s got the most followers?”

“Careful audience targeting is more important than just the pure scale of the campaign. We’ve noticed at Traplight that the most engaged and best monetising players have come from smaller, but very well targeted campaigns. This type of players have a huge role in shaping your community and giving your games longevity. [—] Broad targeting with the main goal of reaching as many eyeballs as possible is something you will probably want to do at your game’s global launch, but before and after the situation is different.

During soft launch for example it’s good to work with smaller influencers whose audience is in non-English speaking countries. You will get very specific and well targeted audience this way. After launch you will want to reach the players who are most likely to download and enjoy your game, so working in huge scale to get general attention is not a good tactic. You will need to find those pockets of potential fans, instead of just shotgunning at scale.”

 

What do you think about the subject? Do you have own experiences with launching successful influencer campaigns in different sizes? Share your thoughts with us!

Read the full article and other influencer and marketing experts’ comments in the link below:

http://www.influencerupdate.biz/viral-visionaries/66581/is-influencer-marketing-all-about-scale/